Consumer Behavior and Culture PDF
By:Marieke de Mooij
Published on 2004 by SAGE
Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. Key Features: A cultural exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception, and information processing A discussion of consumer behavior theories and cultural variations from around the world Coverage of a number of consumer behavior domains, including explanations of differences in consumption and ownership, all based on empirical evidence In addition to anecdotal evidence, the consequences of branding and marketing communication strategy are presented and analyzed
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Book ID of Consumer Behavior and Culture's Books is YMOmwgs-EQMC, Book which was written byMarieke de Mooijhave ETAG "I30+y2ahUfw"
Book which was published by SAGE since 2004 have ISBNs, ISBN 13 Code is 9780761926696 and ISBN 10 Code is 0761926690
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "345 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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