Relationship Marketing PDF
By:Thorsten Hennig-Thurau
Published on 2000-01-24 by Springer Science & Business Media
The new focus of marketing is to shift away from transactional marketing and towards relationship marketing. Companies are realizing the economic value of stable, long term customer relationships based on a high degree of customer satisfaction, trust commitment and loyalty. The authors provide examples of successful relationship marketing in practice and give an overview of the fundamentals.
This Book was ranked at 40 by Google Books for keyword relationship avoidance.
Book ID of Relationship Marketing's Books is xajPg6wdXJEC, Book which was written byThorsten Hennig-Thurauhave ETAG "LTXAFDbL/ZU"
Book which was published by Springer Science & Business Media since 2000-01-24 have ISBNs, ISBN 13 Code is 9783540669425 and ISBN 10 Code is 3540669426
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "459 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Download Relationship Marketing PDF Free
Download Relationship Marketing Books Free
Download Relationship Marketing Free
Download Relationship Marketing PDF
Download Relationship Marketing Books
No comments:
Post a Comment