The Impact of Culture on Relationship Marketing in International Services PDF
By:Jan Hendrik Schumann
Published on 2009-11-16 by Springer Science & Business Media
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
This Book was ranked at 18 by Google Books for keyword relationship avoidance.
Book ID of The Impact of Culture on Relationship Marketing in International Services's Books is g1VXyo2bx_kC, Book which was written byJan Hendrik Schumannhave ETAG "+LQ9+isDAeA"
Book which was published by Springer Science & Business Media since 2009-11-16 have ISBNs, ISBN 13 Code is 9783834983794 and ISBN 10 Code is 3834983799
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Book which have "265 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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